Advanced Segmentation Audits: Ensuring Precision and Performance in Marketo Engage
Adobe Marketo Engage | Learn from your peers webinar
Wednesday, November 20th | 8am PST | 11am EST | 5pm CET | 9:30pm IST
In the ever-evolving landscape of digital marketing, maintaining effective segmentation is key to ensuring your campaigns resonate with the right audience. This webinar will delve into the importance of segment audits and provide strategies and best practices for maintaining segmentation performance.
Join Adobe Marketo Engage Champion Darshil Shah live to learn how to keep your segmentation aligned with customer behaviors, data updates, and business changes.
In this webinar you will learn about:
- Understanding and reviewing Segmentation to stay aligned with customer behaviors and avoid common pitfalls like over-segmentation, stale segments, and misaligned rules.
- Editing and updating Segmentations with best practices to maintain an efficient, compliant, and high-performing segmentation strategy.
- Monitoring and enhancing performance through campaign reports to ensure your marketing efforts are always on target.
Webinar Details
- Duration: 30 minutes live presentation + 15 minutes Q&A
- Experience Level: Advanced (>3 months of experience using Marketo Engage)
- Roles: Administrators, Marketing Technology, Marketing Operations, Campaign Operations
Register to attend live. Join the expert peers for this insightful session and elevate your segmentation strategy and performance to new heights!
Webinar Speaker:
Darshil Shah
Adobe Marketo Engage Champion (2022, 2023, 2024)
Senior Consultant at Deloitte India
Darshil Shah is an experienced Marketo Engage administrator with over five years in the field, having led 22+ end-to-end Marketo Engage implementation projects across various industries. He specializes in integrating mar-tech, sales-tech, and analytics platforms with Marketo Engage, and excels in end-to-end platform implementation. Darshil is a 2024 Adobe Experience Makers Winner, Adobe Marketo Engage Champion of the year 2022 and 2023, 3x Marketo Engage Champion, 2x Adobe Certified Master – Marketo Engage Architect (MCSA), 3x Adobe Certified Expert, Marketo Engage Certified Subject Matter Expert, India and Delhi Marketo User Groups leader, and Marketing Nation Community Advisor. He also runs his own newsletter-style blog, Purple Me Up, where he posts Marketo Engage and Marketing Ops-related tips and tricks.