Learn From Your Peers Webinar
Clean data, closed deals: Building a data hygiene strategy for Marketo Engage and CRM Sync
Thursday, October 23rd, 2025 (8am PT | 11am ET | 5pm CET | 9:30PM IST)
As a Marketo Engage admin, you’re under constant pressure to keep your database clean, efficient, and ready to deliver on the expectations of both marketing and sales teams. In today’s fast-paced marketing environment, clean data isn’t just a nice-to-have—it’s a business imperative to close deals.
Join Adobe Marketo Engage Champion, Miray Vu, to understand database hygiene’s critical role in syncing Marketo Engage with CRM and empowering your organization to close more deals, faster. This webinar is designed to equip you with proven strategies and a practical checklist to help you push clean, reliable data to CRM using Salesforce as an example—accelerating pipeline velocity and boosting revenue.
In this webinar, you’ll learn about:
- Why data hygiene matters for CRM integration and how clean data impacts business outcomes.
- Options for building a sustainable data hygiene process using Trigger/Batch campaign or Executable campaign and how to implement standards that reduce errors and improve lead quality.
- Tips to monitor and troubleshoot sync issues using Salesforce CRM backlog dashboards, ensuring Marketing Qualified Leads (MQLs) flow smoothly into Sales.
Don’t let messy data slow you down. Invest 45 minutes and walk away with actionable tools to streamline your database, impress your stakeholders, and help your teams win more deals.
Webinar Details
- Live webinar date: Thursday, October 23rd, 2025
- Live webinar time: 8:00AM PT | 11:00AM ET | 5:00PM CET | 9:30PM IST
- Length: 30 minutes presentation + 15 minutes Q&A
- Experience Level: Beginner-Intermediate (Recommended to at least have 1-month of experience using Marketo Engage)
- Roles: Marketo Engage Administrators, CRM Administrators, Marketing Operations
Webinar Speaker:
Miray Vu
Senior Marketing Operations Manager at Qualcomm | Adobe Marketo Engage Champion & Community Advisor (2024-2025)
Miray Vu is an Adobe Marketo Engage Champion and Marketo Engage Community Advisor, and Senior Marketing Operations Manager at Qualcomm, where she leads strategic initiatives in marketing automation. With deep expertise in Marketo Engage, Miray is passionate about optimizing lead lifecycle processes, driving scalable campaign operations, and empowering teams through thoughtful enablement. She is a strong advocate for data integrity and hygiene, ensuring that marketing strategies are built on clean, reliable data. Her commitment to innovation and community-building has made her a trusted voice in the MarTech ecosystem and a valuable contributor to the Marketo Engage user community.