Activity to Impact: New Productivity for the Enterprise

Nina is a seasoned product marketer, evangelist, and community leader at Adobe, with over a decade of experience crafting and executing high-impact marketing strategies in the tech industry. Known for her passion for building meaningful relationships and advocating for user-centric solutions, Nina spearheaded the launch of Adobe Acrobat’s Community organization and led a successful rollout of AI-driven initiatives across Acrobat’s community programs. Her work blends strategic vision with a deep commitment to user empowerment and innovation.

Michi Alexander is a seasoned marketing executive who helps grow and run businesses by turning customer insight into scalable strategy and impact, with a strong track record of leading high-impact product launches and campaigns. As Product Marketing lead for Business Professionals and Consumers, Michi drives strategy across all audiences, from next-generation consumers to business professionals, ensuring products meet real user needs.

Her focus is growing the Acrobat business and delivering new capabilities, including GenAI, to more than 750M+ monthly active users worldwide, helping people and businesses save time, work smarter, and grow.

With extensive experience at industry leaders like Adobe and Electronic Arts, Michi is known for driving marketing innovation, delivering strong ROI, and aligning cross-functional teams within complex, global organizations.

As a Principal Solutions Technologist at Adobe, Lori has responsibility for evangelizing Acrobat & Adobe Express, in addition to ensuring our Creative Cloud and Document Cloud enterprise customers have the best-in-class materials hosted on Experience League.

She also leads the Adobe Creative Ambassador program and frequently speaks at global marketing and technology conferences, drawing on her extensive experience in marketing, sales, and training.

Emily Rancatore is a Senior Product Manager in Adobe’s Digital Employee Experience organization, where she leads the Customer Zero program for Document Cloud. She has built an enterprise‑wide champions network, operationalized structured feedback loops, and advanced AI‑enabled workflows that shape the roadmap for Acrobat and adjacent experiences.

By partnering closely with Product and Product Marketing, Emily helps turn real employee insights into roadmap decisions—elevating product quality, sharpening go‑to‑market messaging, and delivering better outcomes for users.