Webinar
A Leader's Playbook for Scalable, On-Brand Content
Duration: 1 hour 14 minutes
Available On Demand
Today’s content landscape demands a new level of velocity, consistency, and collaboration across creative and marketing teams. With rising expectations and resource constraints, leaders need strategies that empower more creators — while safeguarding brand integrity and operational efficiency.
Join Adobe experts and Lumen Technologies to learn how Adobe’s AI-powered toolkit modernizes the creative workflow at scale. They’ll share a practical, 3-step approach for expanding production, improving team agility, and generating on-brand assets faster through AI-driven insights and features.
You’ll learn:
- How to leverage AI to accelerate ideation, summarize information, and generate on-brand content faster
- How Lumen is layering Adobe Express into their workflows to successfully activate AI across their organization
- How market leaders are structuring teams and processes for scalable, repeatable content production
Register to watch on demand today.
Pierre Tapia
Head of B2B Product Marketing for Adobe Express
Adobe
Pierre Tapia brings over a decade of experience in developing innovative software solutions for businesses. With a deep passion for empowering teams and organizations through technology, Pierre is dedicated to helping them reclaim their creative freedom and make a significant impact in their industries.
Ivy Marcucci
Adobe Express Account Executive
Adobe
Ivy Marcucci is an Adobe Express enterprise account executive based in Utah. She’s been with Adobe for three years and has worked with Adobe Express since its early days as Spark. Ivy partners with enterprise customers to help teams unlock the full potential of Express, creating fast, on-brand content that drives results. When Ivy isn’t knee deep in Express, she’s baking delicious goodies, snuggling her French bulldog, or reading the latest romance novel.
Moria Fredrickson, Guest Speaker
Vice President, Brand & DX
Lumen Technologies
Moria leads Brand, Creative and .com for Lumen Technologies, a Fortune 500 networking service provider and the trusted network for leading AI and cloud providers. Her team leverages AI and neuroscience to design more impactful brand experiences across owned, earned and paid media. In 2024, her team drove a nearly 180% increase in unaided awareness for the brand. Right now, she’s leading an organizational transformation to harness the power of AI to deliver personalized content at scale. In addition to building brands that live up to their promise in DX, she’s passionate about her daughter Keira and her cavalier spaniel, Dakota.
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